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Jurnal ISEI Tahun 2009

ANALISIS FAKTOR - FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN MEMILIH SPEED BOAT SEBAGAI SARANA TRANSPORTASI SUNGAI

ANALISIS FAKTOR - FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN MEMILIH SPEED BOAT SEBAGAI SARANA TRANSPORTASI SUNGAI

Penulis: Soni Harsono - Universitas Putra Bangsa Surabaya [ 25/6/2007 ]

Consumer behavior is behavior of someone, organization related with the process of decision to get and use goods or economic service that can be influenced by the environment. Studying the consumer decision must be seen from some aspects as characteristic, environment or marketing stimulant that has been offered.
The object of the research is to examine the influence of the sample group, as social class, promotion, consumer experience, price, quality of service and facility to consumer decision that chose Speedboat as river?s transportation in Palangkaraya. Another purpose is find out the factor which has the dominant influence toward consumer decision.
The area random sampling is used in this study. The object areas of the research are Ram bang port and Flamboyan port in Palangkaraya. The amount of respondent is 100 that choused without discriminating their gender and job. All of respondents are the speedboat?s passengers. The research analysis model is the multiple linier regression. The hypothesis testing used F test and level of significance is 5 %.
The result shows that the factors of sample group, social class, promotion, consumer experience, price, quality service and facility all together have the influences toward the consumer decision in choosing speedboat as river?s transportation in Palangkaraya.



Keywords : Consumer Decision, Sample group, Social Class, Promotion, Consumer
Experience, Price, Quality Service and Facility, Transportation?s River.

 

PERBANDINGAN KINERJA REKSA DANA DI INDONESIA PERIODE 1997 ?1999 Penulis: Setyaningsih ? Universitas Airlangga Surabaya [ 25/6/2007 ]

PERBANDINGAN KINERJA REKSA DANA DI INDONESIA PERIODE 1997 ?1999

Penulis: Setyaningsih ? Universitas Airlangga Surabaya [ 25/6/2007 ]

The fast development of mutual fund that had occurred in second year of 1996. Later on in the first year of 1997, 35 new mutual find existed. During 17 months since the first mutual funds was agreed to be affective ( the end of August 1996 ), and at the end of October 1997 there had been another new 69 mutual funds with total fund of Rp. 3, 373 trillion which was from 19, 887 investor. In 2000, there had also been 87 mutual funds with total assets of Rp. 5, 442, 115 million. The growth of such mutual funds was due to some reasons such as it can be beneficial of giving diversification, considered liquid enough, and deemed to more profit compared to the deposit. Since it is considered new by society informed about mutual fund especially about the risks in mutual funds.
This research attempts to test two hypothesizes : there is a significant different of performance among mutual funds of money market, mutual fund of share, mutual fund of obligation, and the mixed one in Indonesia ; and from the four types mutual fund of share has better performance compared to the other four. Model used in this research is analysis of variance ( ANOVA ) and the performance evaluation of the four mutual funds uses risk measurement from each of them.
The result show that there is no significant difference among mutual funds of money market, share, obligation and the mixed in Indonesia. With the level of significance of 5 %, the first hypothesis is proved. When using the level of significance of 10 %, the nil hypothesis is rejected, thus, there is significant difference among those mutual funds. The result of comparison, it is found out that mutual fund of share has better performance thus the second hypothesis is proved.

Keywords : mutual fund, Net Assets, ANOVA, Performance.

 

DAMPAK POLA PEMBINAAN PERUSAHAAN MODAL VENTURA ( PMV ) DAN POS EKONOMI RAKYAT ( PER )TERHADAP KINERJA KEUANGAN INDUSTRI KECIL MITRABINAAN DI PROPINSI JAMBI

DAMPAK POLA PEMBINAAN PERUSAHAAN MODAL VENTURA ( PMV ) DAN POS EKONOMI RAKYAT ( PER )TERHADAP KINERJA KEUANGAN INDUSTRI KECIL MITRABINAAN DI PROPINSI JAMBI

Penulis: Besse Wediawati Universitas Jambi [ 25/6/2007 ]

The purpose of this research is knowing the effect of PMV ( Perusahaan Modal Ventura ) and PER ?s ( Pusat Ekonomi Rakyat ) buildings patterns to small scale industries in Jambi Province. The buildings patterns includes aids in funds, and various assistances in manufacturing, managerial and marketing technique. This research was directed to find the difference of financial performance of the business by using several indicators such as Cash Ratio, Working Capital Turnover Ratio, Total Debt to Total Asset Ratio and Return on Equity ( ROE ) to find the difference of financial performance among them.
Sample of this research is 20 small business taken from PMV?s and PER?s partner by judgment sampling technique. Multiple regression analysis with significance alpha 5 % is used to measure the effect of buildings patterns to ROE, and t - test at significance alpha 5 % is used to measure the difference of financial performance.
The result shon?s that aids in funds, assistance in manufacturing, managerial, marketing technique and buildings patterns have significant effect to ROE?s small business simultaneously. In partial sense, there are three variables i. e. aids in fund, manufacturing, and marketing technique that have positive effect to ROE, but menagerie?s variable and buildings patterns variable don?t. the result also describes that there is a change Cash Ratio and Working Capital Turnover Ratio of the industries. On the contrary found out to average Total Debt to Total Assets Ratio and ROE.

Keywords : Small Scale Industries, Building Patterns, Finance Performance, Venture Capitalist